Institute Executive Director Jerr Boschee has been an advisor to social entrepreneurs in the United States and elsewhere for more than 40 years. He has delivered keynote speeches or conducted master classes in 43 states and 21 countries.
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Contains 44 essays written between 2011-2015. Each essay begins with a personal memory or with an event currently in the news; they are written in a journalistic style and each essay segues into a lesson for people starting or growing a social enterprise.
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“Jerr Boschee was teaching us about social enterprise before most people even knew what it was. Read Jerr’s Journal: You’ll laugh, you’ll cry, you’ll ponder, but most of all you’ll keep fighting on behalf of the common good.”
Past President, Social Enterprise Alliance
“Jerr Boschee has been an inspiration and pathfinder for social entrepreneurs all over the world. If you are serious about wanting to make a difference through social enterprise, you have to read Jerr’s work.”
An in-depth look at affirmative businesses, which are social enterprises that provide three things typically not available to people who are physically, mentally, economically, or educationally disadvantaged: Real jobs, competitive wages, and career tracks. The issue includes profiles of more than 20 affirmative businesses, plus stories about affirmative business incubators, the role of the federal government, and the rise of the movement internationally. Edited by and including an introduction and final essay by Jerr Boschee, the other essays are written by his graduate students at Carnegie Mellon University.
“Jerr is a true master and his long history of experiences are invaluable not only for budding graduates but also for those who have been in the field for years.”
Professor Emeritus and Retired Dean, Graduate School of Education and Psychology, Pepperdine University
21 columns written by Jerr Boschee for the online magazine Social Enterprise Reporter. Individual sections cover topics such as leadership, marketing fundamentals, entrepreneurial strategic planning, positioning strategies, overcoming customer resistance, strategic partnerships, pricing, marketing communications, employee communications, customer service, market research and The Strategic Marketing Matrix for Social Entrepreneurs®.
The book is no longer in print, although a few copies are still available on Amazon. However the entire book can be downloaded at no cost by clicking below.
"In this, his fifth and most personal book, Jerr Boschee draws on more than a quarter century of experience in social enterprise to share invaluable advice about marketing and related business functions. Social enterprise is a challenging field, arguably more difficult than managing a for-profit enterprise or a social services agency. Jerr's practical thinking, especially about strategy, marketing and customer service, will help new managers coming into this rapidly expanding arena avoid costly mistakes -- and give experienced managers expert advice on 'getting it right.'"
Retired CEO, TCC Group; Co-Founder, Social Enterprise Alliance
Jerr Boschee covers the basic principles of social entrepreneurship, typical outcomes experienced by the pioneers in the field, some common stakeholder concerns, the single greatest obstacle for nonprofits adopting or expanding entrepreneurial strategies, and 14 critical success factors. The book also contains “A Practical Lexicon for Social Entrepreneurs” that defines more than 80 key terms (often in the form of mini-tutorials) and a selected print and electronic bibliography (the electronic entries are annotated).
The book is no longer in print, although a few copies are still available on Amazon. However the entire book can be downloaded at no cost by clicking below, as well as the link beneath the box.
“A Practical Lexicon for Social Entrepreneurs,” the second half of the book, is available here. It contains five essential concepts and 80 definitions, some in the form of mini-tutorials.
"Finally, a book that cracks the code on social enterprise! For too long, social entrepreneurs have strived to find a common language, one that makes sense and travels across cultures."
Author of Filthy Rich and Other Nonprofit Fantasies and Making Money While Making a Difference: How to Profit with a Nonprofit Partner
Profiles of 14 nonprofits that have successfully started social enterprises, including candid assessments by their senior executives of mistakes made and lessons learned.
The book is no longer in print, although a few copies are still available on Amazon.
“I found myself doing a lot of reflecting and musing as I read through the stories in this book. What a wonderful way to empower a reader! We need more of this kind of story-telling -- it’s one of the best ways to learn. And Jerr Boschee has filled the stories with pragmatic information, for neophytes and veterans alike!”
Program Director, Philanthropy & Volunteerism, W. K. Kellogg Foundation